Commercial & Branded Content
We provided end-to-end video production to produce (4) Internet video explainers for BeniPlus’ website.
The primary goal was to explain BeniPlus’ unique approach to insurance benefits which is targeted at small and medium-sized business employers who want to attract good talent.
- Outlined objectives and defined the target audience
- Increase brand awareness and lead generation
- Oversaw the commercial audition and casting calls process
- Directed, shot, and managed audio capture
- Identified camera, lighting, and grip requirements
- Edited in Adobe Premiere
- Colour Finishing in DaVinci Resolve
- Sound mixing in Adobe Audition
Format: Canon C700